Your guide to online success!

Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers, including:

• Tips on creating a sound business plan.
• Techniques for writing effective copy and taking professional-level photographs.
• Help with creating a comprehensive marketing strategy.
• Ways to increase sales through online networking and social media.
• Best practices for accounting, packing, shipping, and customer service.