Unthinkable tragedies like the Aurora movie theatre shooting and the Newtown school massacre have put the gun-control debate squarely back on the international agenda.

But this time it’s different.

Unlike other gun-related tragedies, the images from Newtown are too much for most Americans to bear. In the wake of the massacre it was easy to find people of all stripes—from liberal senators to Second Amendment-supporting gun-owners—publicly saying that they were willing to put everything on the table if it meant we could prevent this from ever happening again. At that moment America was, in the words of Benjamin Franklin, a country seemingly ready to give up essential liberty if it meant some measure of safety for our children.

The problem, as Franklin pointed out, is that it doesn’t work that way—especially when it comes to gun rights. And while history has proven that guns are essential to self-defense and liberty, the same arguments continue to be made from those who only see guns as the problem: Why is the murder rate so high in America compared to other civilized countries? Why does a private citizen need an “assault rifle” to hunt? Since weapons have evolved from muskets why can’t the Second Amendment evolve as well?

Now, with a reasoned, logical, fact-based approach, Glenn Beck provides all those who believe in gun rights with the definitive handbook to help them answer those who use tragedy to push gun-control agendas forward. Beck also exposes the culture of violence being created and sold to our children by entertainment companies and makes the case that we must all take responsibility—and action—if we are serious about preventing more tragedies.