Yacov Morad

Yacov Morad is a winemaker, author, and founder of Morad Winery in Israel. At the tender age of 10, he watched his father make wine on a small plot of land just outside their home, and by the age of 12, he was making wine all by himself. After a lifetime of experience, Yacov decided (along with the love of his life-his wife Ester) to convert his lifelong hobby into a full-time profession, so in 1999, Morad Winery opened its doors to rave reviews and the international press-all of whom were fascinated by the fact that a small winery in Israel can make wine out of parsley, sweet potatoes, and sage. The winery became a household name; Yacov appeared on a great many popular TV shows and news broadcasts and hosted hundreds of thousands of visitors from all around the world in his boutique winery's visitors' center. Morad Winery was the first commercial winery in Israel to make wine out of almost anything BUT grapes. Now, more than 20 years later, Mr. Morad and his wife are retired. Yacov now spends most of his time teaching students the secrets to making mouth-watering wines and liqueurs out of anything but grapes, in the comfort of their own homes.