Raméz A. Baassiri

RAMÉZ A. BAASSIRI, family man, entrepreneur, and writer, his family’s journey to create an agile, adaptable business is just as important as the day-to-day operations undertaken by the dynamic, multinational team members that constitute the company. Developing long-standing relationships with a wide variety of regional and international suppliers spanning various industries and continents was a journey that began with the bold steps of Raméz’s migrating ancestors from Lebanon to the far-off shores of South America, Africa, and the Gulf.

The family business owes its current standing to the bold steps, leadership, and determination of Mr. Abdul Hamid Baassiri (Raméz’s late father), a global citizen. The entrepreneurial spirit started with A.H. Baassiri’s desire to seek new frontiers and his ability to read the landscape of opportunity, be it in the agricultural, industrial, or technological revolutions, all without compromising strong family values.