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Paco Underhill

Wyatt Kounts

Paco Underhill is the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarkets, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We BuyThe Call of the MallWhat Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street JournalThe Washington PostThe New YorkerSmithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.

Books by Paco Underhill