Murat Karamuftuoglu

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Books by Murat Karamuftuoglu

Rowdy Entrepreneurs and Insecure Dinosaurs

Popular Strategies for Innovation After the End of Endings

By Murat Karamuftuoglu

Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its k...

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