Mitch Duckler

About The Author

MITCH DUCKLER is the author of The Indispensable Brand and The Future-Ready Brand, and is managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago. With three decades of line management and consulting experience in brand marketing, he has led engagements for the top Global 1,000 companies and is a frequent speaker on emerging topics in brand marketing.

Books by Mitch Duckler

The Future-Ready Brand

How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies

By Mitch Duckler
Foreword by Guy Kawasaki
In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the “identity crisis” they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management—differentiation. Then he offered a best practices workflo...
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