Matthijs Van De Peppel

About The Author

MATTHIJS VAN DE PEPPEL leads the data-intelligence and CRM team at NRC Media, a quality Dutch news organisation. He is responsible for bringing analytics into decision making and amplifying the voice of the customer. During his ten years in b-to-c marketing, he honed in on his skills to turn data into insights, marketing and value for companies and customers.

Books by Matthijs Van De Peppel

How To Succeed in the Relationship Economy

Make Data Work for You, Empathise with Customers, Grow Valuable Relationships

By Matt Lindsay, Xavier Van Leeuwe and Matthijs Van De Peppel
In our changing consumer landscape, it’s not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and t...
Learn More
BACK TO TOP