Margaret Heffernan

About The Author

Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of Beyond Measure, Willful Blindness, and A Bigger Prize, among others, she blogs for HuffPost, CBS Moneywatch, and Inc.com.

Series by the Author

TED Books

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Books by Margaret Heffernan

Uncharted

How to Map the Future

By Margaret Heffernan

'An urgent read … Karl Popper for the 21st century' Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead
'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial Times

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