Plus get our latest book recommendations, author news, and competitions right to your inbox.
Karen Ritchie
Books by Karen Ritchie
Marketing to Generation X
As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is ...