Jagdish Sheth

About The Author

Jagdish Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, Emory University, and the founder of the Center of Relationship Marketing. He has served as an advisor and consultant to AT&T, Lucent, Motorola, and Young and Rubicam, and contributes regularly to The Wall Street Journal and other publications. He lives in Atlanta, Georgia.

Books by Jagdish Sheth

The Rule of Three

Surviving and Thriving in Competitive Markets

By Jagdish Sheth and Rajendra Sisodia
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:
  • McDonald's, Burger King, and Wendy's
  • General Mills, Kellogg, and Post
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Clients for Life

Evolving from an Expert-for-Hire to an Extraordinary Adviser

By Andrew Sobel and Jagdish Sheth
Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships.
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