George S. Day

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Books by George S. Day

The Market Driven Organization

Attracting And Keeping Valuable Customers

By George S. Day

'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, pe...

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