Geoffrey Moore

Geoffrey Moore is an author, speaker, and high-tech business advisor best known for his seminal book, Crossing the Chasm, first published in 1990, still in print, having sold over a million copies, translated into over a dozen languages, and still being required reading in most business schools. Since then he has published six other bestselling business books and advised leading high-tech enterprises including Salesforce, Microsoft, Intel, Adobe, Autodesk, Box, Airbnb, and Splunk.

Moore has a bachelors degree in American literature from Stanford University and a PhD in English literature from the University of Washington, where his dissertation was on strategies for living in Spenser’s The Faerie Queene. Subsequently, he taught literature, conceptual models, and writing for four years at Olivet College before returning to the Bay Area to take up a career in business.