Fred Wiersema

About The Author

Fred Wiersema is the author of The New Market Leaders, a Simon & Schuster book.

Get a FREE ebook by joining our mailing list today!

Plus get our latest book recommendations, author news, and competitions right to your inbox.

By clicking 'Sign me up', I consent to Simon & Schuster sending me email offers and updates, including offers for a free eBook. I understand I can unsubscribe at any time. Any offer for an eBook may be subject to exclusions, terms, conditions, and registration with our fulfillment partners. We collect and use your information in accordance with our Privacy Policy. Free ebook offer available to NEW AU subscribers only. Offer redeemable at Simon & Schuster's ebook fulfillment partner. Must redeem within 90 days. See the full terms and conditions.

Books by Fred Wiersema

The New Market Leaders

Who's Winning And How In The Battle For Customers

By Fred Wiersema

Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harder than ever to attract and retain customer attention. Increasingly, fresh role models are needed to determine what it takes to prosper wh...

Learn More

LIST PRICE: AU$ 10.99 / NZ$ 0.00

PRICE MAY VARY BY RETAILER