Eric J. Johnson

About The Author

Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.

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Books by Eric J. Johnson

The Elements of Choice

Why the Way We Decide Matters

By Eric J. Johnson

‘Indispensable’ Daniel Kahneman

How do you get people to agree to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer?

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