Deion Sanders

Photograph by Jonathan Mannion

About The Author

Deion “Coach Prime” Sanders has redefined coaching and leadership, most currently at the University of Colorado. As the only player in sports history to play in a Super Bowl and the World Series, he has transformed his athletic prowess and vision into that of an elite-level coach and mentor. Prior to his time in Boulder, he led Jackson State University to two SWAC Championships, receiving SWAC Coach of the Year honors. He is a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and an eight-time Pro Bowler. Coach Prime is a cultural icon, sports legend, innovative coach, successful entrepreneur, and father of five children.

Books by Deion Sanders

Elevate and Dominate

21 Ways to Win On and Off the Field

Foreword by John C. Maxwell / With Don Yaeger
From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders—Pro Football Hall of Famer, multi-sport legend, and one of the most electrifying figures in sports—comes a powerful motivational playbook on leadership, mindset, and winning in every area of life.
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