Brook Schaaf

About The Author

BROOK SCHAAF is CEO of FMTC, a provider of content, data, and workflows for affiliate marketers. The company has served the ecosystem since 2007, working with over 20,000 merchant programs and most top-tier deal and reward affiliates in English-speaking markets.

Schaaf began his affiliate marketing career at Zappos in 2000 and later cofounded Schaaf-PartnerCentric, which became a leading affiliate management agency. He cofounded the Performance Marketing Association and served as its second president. A UC Berkeley graduate, he resides in Texas Hill Country.

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Books by Brook Schaaf

The Affiliate Hypothesis

Universal Link Monetization to Save the Open Web

By Brook Schaaf

Turn Every Commercial Link into Revenue

Despite processing billions in transactions, affiliate marketing remains misunderstood and underutilized. Many advertisers leave money on the table by ignoring this performance-based channel, while content creators miss opportunities to moneti...

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