Bonnie Wan

As head of brand strategy for the storied ad agency Goodby and Silverstein, Bonnie Wan has helped the world’s most iconic brands align with their essential virtues using a tool called a creative brief. So when she found herself on the precipice of her own deep dissatisfaction and doubt, Wan turned that same tool inward. What emerged was this profound practice, one that she and thousands of others have turned to over and over. This is a strategic practice for connecting deeply to the things that create meaning, spark joy, and make life worth living. Don’t let another moment pass you by: Discover The Life Brief and find your path today.