Anuradda Gupta

Anuradda Gupta is the founder and CEO of Vows for Eternity, a relationship advisory and matchmaking company she has built for fifteen years across more than sixty-five countries. She is the managing director of ARMEIS Inc., the parent company of Vows for Eternity and her other ventures. A graduate of Harvard Business School’s OPM program, Gupta is a TEDx speaker and hosts the podcast Soft as Steel.

Having grown up in India, she has lived in London and New York City, and now calls the San Francisco Bay Area home, where she lives with her husband, Anand, and their twins.

For over a decade, Gupta has helped people navigate the search for a life partner. Soft as Steel is her first book, a deeply personal exploration of love, loss, identity, and the stories we choose to carry forward.