Allen Weiss

About The Author

Allen Weiss, PhD, is the Founder and CEO of MarketingProfs, LLC—the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. He is also a university professor, consultant, and conference speaker. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. His work can be seen in brands such as Intel, Texas Instruments, IBM Informix, banks (Far East National Bank), and insurance companies (AIG).

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Books by Allen Weiss

The Brand Benefits Playbook

Why Customers Aren't Buying What You're Selling--And What to Do About It

By Allen Weiss and Deborah J. MacInnis

2024 Global Book Awards Finalist

From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.

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LIST PRICE: AU$ 69.99

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