White. Blonde. Jew.

A Call to End Extremism, Speak Up, and Reclaim Center

Published by BenBella Books
Distributed by Simon & Schuster

About The Book

They used these words to shame her: White. Blonde. Jew. She turned them into the title of her book—and a movement.

In an age of curated silence, false virtue, and weaponized identity, Alyssa Rosenheck refused to shrink. White. Blonde. Jew. is a brave cultural and political narrative for anyone ready to speak truth, reclaim moral clarity, and lead with values that won’t bend.

After being targeted with antisemitic threats, sidelined by literary gatekeepers, and erased by movements claiming to fight for justice, Rosenheck—a purpose-driven creative—refused to bow. She traveled to the Gaza envelope, met with foreign ambassadors and local legislators, and interviewed combat heroes, hostages, and families who didn't allow grief to turn into silence. Through war zones and culture wars, she’s remained steady, encouraging readers to turn pain into purpose, judgment into dialogue, and silence into a clear, unwavering voice.

This is more than a book—it’s armor for the soul and a roadmap for those who stand their ground.

Readers will uncover:
  • How antisemitism is being rebranded across media, academia, and activism—and how to push back with truth, historical context, and moral clarity
  • The uncomfortable realities about race, identity, and power, and why many DEI initiatives erase Jewish identity while deepening division
  • How to decode emotional manipulation and spot propaganda, equipping you to think critically, resist performative outrage, and reclaim your voice in the digital age
  • Alyssa’s signature P.A.C.E. method: Pause, Analyze, Contemplate, Engage—a practical and powerful framework to replace reactivity with grounded integrity
  • Inspiration for getting involved at a local level and creating positive change in one’s immediate community
  • Access to a built-in community of truth-tellers and change-makers through curated book clubs and online spaces designed for mutual support and conversation
  • Chapter-by-chapter discussion prompts and reflection guides to help foster honest dialogue, deepen clarity, and spark connection in your community or book group


White. Blonde. Jew. is not just something you read, it’s something you carry. A mirror. A megaphone. A call to remember who you are, even when the world forgets.

About The Author

Alyssa Rosenheck is a bestselling author, advocate, and one of Architectural Digest’s Top 50 Interior and Architectural Photographers in the United States. Her debut book, The New Southern Style, reframed creativity as a vehicle for resilience, courage, and connection—revealing how art has the power to humanize our differences and remind us of our shared humanity. In her forthcoming title, White. Blonde. Jew., she took the words used against her and made them her newest title. White. Blonde. Jew. is currently nominated for the Sophie Brody Medal by the American Library Association for outstanding achievement in Jewish literature. 

Beyond her creative career, Alyssa is a leading voice in the fight against antisemitism and a fearless advocate for Israel. She was honored with the 2025 Hero Against Hate award by the ADL and is a founding member of Artists Against Antisemitism. Since October 7th, she has traveled to Israel multiple times as a post-war delegate, participated in the UN Global Summit with the AJC, and collaborates closely with organizations including the AJC, ADL, StandWithUs, Consulate General of Israel to the South Eastern United States, and CUFI. Her grassroots impact is wide-ranging: she has mobilized communities alongside state legislators, played a key role in stopping two BDS resolutions at the city council level, and is actively engaged with the Tennessee-Israel Caucus. She regularly publishes op-eds challenging BDS, anti-American, and antisemitic ideologies, and speaks on college campuses to educate and equip the next generation to stand for truth and defend democratic values. Alyssa’s work is a testament to the belief that creativity is not just a personal pursuit—it is a collective responsibility for truth-tellers, a tool for moral courage, and a force for building stronger bridges.

Product Details

  • Publisher: BenBella Books (October 13, 2026)
  • Length: 272 pages
  • ISBN13: 9781637748329

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Raves and Reviews

“Alyssa Rosenheck has written a courageous and timely book. White. Blonde. Jew. goes far beyond explanation, offering readers practical insights that invite personal reflection and action. By breaking through stereotypes, Rosenheck reminds us that each one of us has the power to stand up, speak truth, and challenge the false narratives that continue to distort the conversation about Jews and Israel.”
—Rabbi Raphael Shore, author, producer, and founder 

White. Blonde. Jew. bravely confronts what many have chosen to ignore—the ways modern-day antisemitism has insidiously infiltrated our day-to-day lives. Alyssa Rosenheck tackles the conversations many have avoided for
far too long and offers a powerful blueprint for bridging divides.”
—Sandra Hagee Parker, chairwoman of CUFI Action Fund

“A bold and unflinching book that takes on antisemitism, misinformation, and the weaponization of race. Rosenheck’s call to ‘reclaim center’ is as timely as it is necessary—and her personal stories make it impossible to look away.”
—Fleur Hassan Nahoum, Israel foreign ministry special envoy for trade and innovation

White. Blonde. Jew. is a fearless and deeply human dismantling of the labels meant to silence us. With unflinching clarity and lived experience, Alyssa Rosenheck exposes how extremism, antisemitism, and identity politics distort truth and offers a courageous blueprint for reclaiming moral center.”
—Dr. Sheila Nazarian, plastic surgeon, TV personality, and activist

“Alyssa illustrates the endless, iterative battle between good and evil, and the strength it takes to stand for what is right. Her bold voice and fortitude in the face of prejudice inherent to the DEI movement make clear that timidity, assimilation, and acquiescence only serve to lend might to hate.”
—Julie Strauss Levin, senior counsel at America First Legal Foundation, and Mark Levin, nationally syndicated talk radio host, Fox News analyst, and #1 New York Times bestselling author

“Deeply personal and undeniably powerful. Alyssa Rosenheck has created an essential literary work—a brave confrontation with modern antisemitism and a vital reminder for anyone who has felt marginalized to reclaim their voice. This book is a true call to understanding and action.”
—Julie Paris, Mid-Atlantic regional director of StandWithUs

“Liberty requires the courage to maintain it. Above all else, Rosenheck’s White. Blonde. Jew. is courageous—in confronting hatred, in battling ignorance, and in revealing her vulnerability in the face of it all.”
—Rankin Sherling, PhD, associate director of the Declaration of Independence Center for the Study of American Freedom at the University of Mississippi

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