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Make them follow you!

That's the secret to creativity, according to Ray Bradbury. And to Steinbeck, ideas were like rabbits: quick to multiply. Everyone has their own idea as to how creativity works; inside, you'll find these ideas do quickly multiply, as dozens of writers, designers, and artists provide their own insight and advice on the creative process. Now it's your turn to take the lead and let creative inspiration follow you everywhere with Treat Ideas Like Cats.

Zachary Petit

Zachary Petit is the author of Treat Ideas Like Cats and The Essential Guide to Freelance Writing: How to Write, Work and Thrive on Your Own Terms, a journalist and a lifelong literary and design nerd. His words have appeared in National Geographic, National Geographic Kids, Mental_Floss, Melissa Rossi’s What Every American Should Know series, McSweeney’s Internet Tendency and many other outlets, and by day he is content strategist of the HOW+PRINT design brands, and editor-in-chief of the National Magazine Award–winning publication PRINT. Visit him online at ZacharyPetit.com.

  • Publisher: HOW Books (November 4, 2016)
  • Length: 192 pages
  • ISBN13: 9781440596339

"Treat Ideas Like Cats...unlocks the secret of creativity as it collects the inspiring and insightful words of artists, writers, designers, and thinkers who have had the courage to create. Each page comes alive as the speaker's inspiring message is set against a striking layout. It creates a visually stunning reference that will become the ultimate creativity catalyst. This is the perfect go-to for whenever creatives are feeling stunted, drained, or blocked." --Dexigner.com

"Each carefully designed page spells out an inspiring message, which Petit hopes will become the ultimate creativity catalyst. With their striking layout and carefully chosen words, each one is sure to help you out of a creative rut and plough on with your latest project." --Creative Bloq

“Everyone has their own idea as to how creativity works; inside, you’ll find these ideas do quickly multiply, as dozens of writers, designers, and artists provide their own insight and advice on the creative process. Now it’s your turn to take the lead and let creative inspiration follow you everywhere.” 

– Designer Magazine