The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.
This book shows you how to:
learn which marketing tools are most effective and how to use them
create a smart marketing plan that reflects your financial goals
plan small actionable steps to take in reaching those financial goals
determine who your ideal clients are and establish contact with them
turn that initial contact into a profitable relationship for both of you
talk to clients about money and the design process - without fear
figure out a fair hourly rate and give an accurate estimate for a project
You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
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