The Carrot Principle

How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Dirve Performance

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About The Book

Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employee recognition. The authors show how great organizations and great managers succeed through living the Carrot Principle.

Featuring case studies of effective recognition in some of the world's most successful organizations, such as DHL, Avis, Pepsi, etc and demonstrating how recognition has led to improved employee commitment and bottom line results in these companies, the book also shows how a Carrot Culture is not created by the CEO, senior leadership team or HR department, but manager by manager.

The book provides examples of leaders - from around the globe - who lead through the Carrot Principle: providing plentiful how-to's for managers wishing to get started or hoping to enhance their recognition abilities.

Overall, there has never been a book in the recognition or motivation space that has had this type of quantitative or case study support.

About The Authors
Ed McGowan

Adrian Gostick is the New York Times bestselling coauthor of The Best Team WinsThe Carrot Principle, and All In, which are sold in more than fifty countries around the world. He is a founder of the global training firm The Culture Works, with a focus in culture, teamwork, and employee motivation. Learn more at TheCultureWorks.com or CarrotGuys.com.

Ed McGowan

Chester Elton is coauthor of The Best Team WinsThe Carrot Principle, and All In, a popular lecturer, and an influential voice in global workplace trends. He is a founder of The Culture Works and advises the leadership teams of numerous Fortune 500 firms on cultural and teamwork issues. Learn more at TheCultureWorks.com or CarrotGuys.com.

Product Details
  • Publisher: Simon & Schuster UK (December 2012)
  • Length: 320 pages
  • ISBN13: 9781471105760

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