“Re-Culture hits right at the heart of what real leadership is about. Culture isn’t a poster or a program; it’s the everyday behaviors that show people they’re safe, valued, and part of something bigger than themselves. This book gets that right.
It reminds us that belonging is built through dignity, accountability, and genuine care. It champions resilience, shared responsibility, and the simple truth that culture is a “we” thing, not a memo from HR. That’s the work that creates teams who grow, contribute, and go home happy.
If you’re ready to stop inheriting culture and start intentionally shaping it, Re-Culture is your roadmap. And the good news? Any dumb ass can do it if they choose to lead with love and purpose.”

– Garry Ridge, Former CEO and Chairman Emeritus, WD-40 Company

“This book is a wake-up call wrapped in a set of practical, accessible tools. Adam is inviting us to stop admiring the idea of a better culture and start building one intentionally, persistently, and together.”

– Steve Farber, author of The Radical Leap, Greater Than Yourself, and Love is Just Damn Good Business; Founder and CEO, The Extreme Leadership Institute

“I’ve had the privilege of learning from Adam for years, Pivot, Change Proof, and now this, and what I appreciate most is that he never sugarcoats the truth. He tells leaders what we need to hear: culture isn’t built on charisma, memos, or mission statements. It’s built when people bring their full selves and take full ownership. As a CEO, I value Adam’s perspective because he equips teams to stop waiting, stop assuming, and start leading from where they stand. When everyone steps up, we become not just a stronger organization, but a grounded one.”

– Suzanne Ogle, President and CEO SGA Natural Gas Association

“When the AI bubble finally bursts, Markel reminds us that the most powerful algorithm will remain: human connection. Re-Culture shows you how to unlock the exponential power of teams to create amazing results.”

– Dr. Nick Morgan

“Adam writes like he talks: thoughtful and fun, with punchy, useful wisdom and humanity. You’ll learn a lot and enjoy what he has to offer.”

– Brian Lott, CCO, Mubadala

“Adam cuts through the noise and delivers a simple, actionable manual for building culture that actually works in the real world. And I should know, since we hired his firm and saw great results across our organization.”

– Ken Tripp, CSCO ZB

“Having worked directly with Adam’s team, I’ve seen first-hand how effectively Re-Culture principles translate into real results. It gives leaders a clear, practical path to building cultures that protect people, reduce burnout, and elevate performance. It’s timely, deeply relevant, and exactly what organizations need right now.”

– Kara Wilson, VP HR Flex

“Adam has captured the essence of successfully leading through the transformation of today’s workforce. He has blended action, humility, and inspiration into a roadmap for leaders who care about supporting their teams.”

– Rob Gelb, CEO Valenz Health

“Entrepreneurs and fast-growing companies will find Adam’s work invaluable. He shows exactly how to build a culture that supports growth without burnout.”

– R. Read Davis, Vice Chairman, Marsh & McClennan Agency

“In an era obsessed with technology, Adam Markel delivers what leaders need most—a clear, actionable framework for building strong, people-centered cultures. Re-Culture is a must-read for anyone serious about sustainable success.”

– Joel G. Carson, Executive Director, Geoprofessional Business Association