Progressive Delivery

Build the Right Thing for the Right People at the Right Time

Published by IT Revolution
Distributed by Simon & Schuster

About The Book

Progressive Delivery knocks down the wall separating software users from software makers.

Technology leaders face a fundamental challenge: How do you know you’re delivering the right thing to the right person at the right time? Progressive Delivery offers a fresh perspective on this question, bridging the gap between software delivery and business value.

Drawing from extensive interviews with industry leaders at GitHub, Adobe, AWS, Disney, and Nike, the authors demonstrate how four key elements—abundance, autonomy, alignment, and automation—create a framework for sustainable product development. This isn’t just another technical manual or transformation playbook. Instead, it provides a lens for measuring your existing products against future standards and expectations.

Through detailed case studies, you’ll discover:
  • How to leverage cloud abundance for meaningful experimentation.
  • Ways to enable team autonomy while maintaining coherent direction.
  • Strategies for aligning technical capabilities with business goals.
  • Methods to automate intelligently while preserving control.


The authors bring over 60 years of combined experience advising companies on technology adoption, engineering practices, and product strategy. Their insights show how organizations can move beyond traditional development cycles to create personalized experiences that truly serve their users.

If you’re responsible for product strategy, engineering, or digital experiences, this book will help you focus your team’s energy efficiently and deliver value that matters to all stakeholders, both within and outside your organization.

Winner of the 2025 DevOps Dozen Best DevOps Book of the Year!

About The Authors

James Governor is the cofounder of RedMonk; the only developer-focused industry analyst firm. Based in London; he advises clients on practitioner-led technology adoption and engineering; open source; community and technology strategy. Governor is credited as having coined the term “progressive delivery.” Vermouth advocate. He lives in London.

Kimberly Harrison is a sociologist focused on the development and adoption of new technology within the software industry. She enjoys working with early-stage startups that are developing new tools and methodologies for modern development teams. She specializes in strategic communications and community building. She lives in the San Francisco Bay area.

 

Heidi Waterhouse spent a couple of decades as a technical writer at Microsoft, Dell Software, LaunchDarkly, and many, many startups, learning to communicate with and for developers. She coauthored Docs for Developers: An Engineer’s Field Guide to Technical Writing. She is passionate about storytelling, finding business value, and the ROI of laptop stickers. When she’s not helping craft startup messaging, you can find her in her sewing room listening to a book. She lives in Minneapolis, Minnesota.

 

Adam Zimman is a start-up and venture capital advisor providing guidance on leadership, platform architecture, product marketing, and GTM strategy. He has over 20 years of experience working in a variety of roles from software engineering to technical sales. He has worked in both enterprise and consumer companies such as VMware, EMC, GitHub, and LaunchDarkly. Adam is driven by a passion for inclusive leadership and solving problems with technology. As an advisor, he works with a number of startups and nonprofits. His perspective on life has been shaped by a background in physics and visual art, an ongoing adventure as a husband and father, and a childhood career as a fire juggler. He lives with his family in the San Francisco Bay area.

 

Product Details

  • Publisher: IT Revolution (November 4, 2025)
  • Length: 240 pages
  • ISBN13: 9781950508983

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Raves and Reviews

"Progressive Delivery brings the art of responsibly shipping early and often into the daylight. It reframes delivering value via software in a world swimming in dreck. Software serves people, not the other way around, and Progressive Delivery maps out how.”

– Kent Beck, author of Test-Driven Delivery

“Progressive Delivery is one of those practices that seems simple on the surface but whose waters run deep. James, Kim, Heidi, and Adam take us on a journey that starts with the current approaches to Progressive Delivery but ends with us reconsidering the organizational and team conditions required to take advantage of these capabilities. Come for the practices, stay for the reframing of how to think about and improve your organization. Progressive Delivery just might be the catalyst that enables organizations to change.”

– Nathen Harvey, DORA Lead and Developer Advocate at Google Cloud

“Progressive Delivery presents a working guide for people who are interested in building adaptively, responsibly, and agentically in the midst of rapid change. In other words, this approach is a thoughtful touchstone for people building for a shared and beneficial future. This approach centers human decision-making, clarity of purpose, and collaborative goals, which have too often been lacking from out-of-the-box technology approaches."

– Dr. Cat Hicks, Software Research Scientist, Catharsis Consulting

“From thought leaders in the industry, an invigorating new model for how (and why) to deliver software.”

– Rachel Chalmers, cofounder of Generationship.ai

“This book builds on existing paradigms and sage wisdom to introduce the concept of Progressive Delivery. Get your highlighter ready, there’s some good stuff in here!"

– Katie McLaughlin, Senior Developer Relations Engineer, Google Cloud

“This book is written by the strategists who pioneered Progressive Delivery, for an audience of product and marketing professionals working with modern technology paradigms. The text steps between the four pillars of a delivery framework and corresponding case studies from big real-world teams. Ultimately, this is a call to action on why tech has to serve up customer happiness and not just process metrics"

– Alexis Richardson, CEO and cofounder of ConfigHub

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