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Market Like You Mean It
Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
Published by Entrepreneur Press
Distributed by Simon & Schuster
Table of Contents
About The Book
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed.
Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
Product Details
- Publisher: Entrepreneur Press (July 21, 2014)
- Length: 192 pages
- ISBN13: 9781613082737
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Raves and Reviews
This book is full of marketing treasures. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena. Turbo charge your marketing with what you learn from this book.
—John Jantsch, Author of Duct Tape Marketing and Duct Tape Selling
Grab this one! By investing in this book, you will discover how to break through the thousands of marketing messages you receive every day, to get noticed, be remembered, and get people talking, sharing, liking, tweeting, and buying.—Joe Vitale, Author of Hypnotic Writing and Buying Trances
Al Lautenslager is all business. He shows you how you need to step up your game to market like the pros. Buy Market Like You Mean It before your competition does.
—Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author, and Sometimes Cowboy
The beauty of Market Like You Mean It is the wealth of practical information from somebody who has been there and done that. Al Lautenslager's advice is priceless. I strongly recommend this book.
—Joseph Sugarman, Chairman of BluBlocker Corporation
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