They Said Small Speakers Could Never Sound This Big. They Were Wrong.

Mattias Scheek and his brother grew up building speakers out of secondhand parts in their parents’ home in Amsterdam. With no money, no connections, and no safety net, they made a technological breakthrough that caught the attention of the global audio industry. Six years later, Sonos acquired their company, Mayht, for $100 million.

100: The Audio Startup That Turned the Volume All the Way Up is Scheek’s firsthand account of what it really takes to bring an idea from concept to acquisition. From prototyping through the night to navigating investor politics and pandemic shutdowns, this book captures the raw, unfiltered reality of startup life.

Readers will learn how to:

• Turn resource constraints into competitive advantages
• Negotiate with investors, partners, and acquirers at every stage
• Protect intellectual property while building trust with industry leaders
• Build momentum that turns interest into action
• Know when to hold firm and when to walk away

Whether you are launching your first venture or scaling toward a major milestone, 100 offers practical wisdom and real inspiration for anyone who believes their idea is worth fighting for.