An entertaining, humorous, and inspirational memoir—think #GirlBoss meets Furiously Happy—about harnessing your creativity and embracing your flaws to reach your goals.
With humor and heart, ban.do founder Jen Gotch shares the empowering story of her unlikely journey to becoming the creator and CCO of a multimillion-dollar brand. From her childhood in Florida where her early struggles with bipolar disorder were misdiagnosed, to her winding career path as a waitress, photographer, food stylist, and finally, entrepreneur with no business experience, she illuminates how embracing her flaws and understanding the influence of mental illness on her creativity actually led to her greatest successes in business and life.
Hilarious, charming, and filled with fascinating insights from her hard-won experience as a true creative and a visionary businesswoman, Gotch’s inspirational memoir dares readers to live each day with hope, optimism, kindness, and humor.
Jen Gotch is genetically predisposed to optimism. She’s a visionary, a creative powerhouse and an advocate for mental health and emotional well-being. In 2008 she founded ban.do with a friend, and with no prior business experience, was able to work with a small group of passionate people and transform it from a small hair accessories company into a beloved multimillion-dollar brand that’s all about encouraging joy and helping its community be their best. After a long (and winding) road of jobs that led her to where she is today, she’s now the chief creative officer and fearless leader of the ban.do brand. She’s passionate about sharing her experience in both business and life in a candid and lighthearted way in order to help others build their own self-awareness and emotional intelligence and most of all to help them feel less alone.
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