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The Charge

Activating the 10 Human Drives That Make You Feel Alive

About The Book

In The Charge, world renowned motivational speaker and bestselling author Brendon Burchard argues that in the hyper-digitized world in which we are living, the time has come to revise the classic 'hierarchy of needs' - which places the basic needs of safety and sustenance at the bottom. Burchard makes the case that it's time to re-examine what it takes to feel alive and fulfilled in a stressful, chaotic world.

Using pioneering studies from the fields of positive psychology and neuroscience, as well as great stories from his own experience, Burchard identifies the ten simple drives of human emotion and happiness: Control, Competence, Congruence, Caring, Connection, Change, Challenge, Creative expression, Contribution, Consciousness.

He shows how the 10 Cs, which you can use to evaluate all your thoughts, feelings, and behaviour from the past 10 days -- and in every moment of your life -- are the gateways to your psychological health and happiness. The Charge provides the keys to understanding and activating these drives in clear and concrete ways that will inspire and help everyone find the one thing we all are searching for: more life in our lives.

About The Author

Photograph by LA Davis

Brendon Burchard is the founder of High Performance Academy and author of the #1 Wall Street Journal bestseller The Charge: Activating the 10 Human Drives that Make You Feel Alive, and the #1 New York Times and #1 USA TODAY bestseller The Millionaire Messenger. He is widely recognized as the world’s leading trainer on the topics of motivation and high performance. His famous training events and videos inspire millions of people to start anew, find their voice, live more fully, and make a greater difference in the world. Visit him at BrendonBurchard.com.

Product Details

  • Publisher: Simon & Schuster UK (May 15, 2012)
  • Length: 164 pages
  • ISBN13: 9781849836999

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